Glamrr Q fresh blush, a moment to be told by a packaging design.

Client
Service
Sector
Year

Glamrr Q
Packging
Cosmetic
2023

   Glamrr Q reached out to me for their new cream blush product line. The story behind this new product is quite intriguing. It captures the emotions of customers as they share intimate secrets and engage in excited conversations about their imagined futures of the stories.

   It’s all about the blushing cheeks that appear when friends whisper their tales to each other and dream up imaginative scenarios together. A moment to be told by a packaging. 

   Therefore, we have a series of packaging designs featuring various queen chess pieces, each representing different personalities based on the blush colours. The packaging of Fresh Blush Glamr Q also showcases the image of the queen, symbolizing an upgrade in the beauty of customers using the product. The faces of the packaging display both the pawn and queen chess pieces, emphasizing this transformation.

   Additionally, the beauty of straightforward information is presented in the most minimalist way on this product's packaging. With the Glamr Q's packaging family identity, this packaging just tells a story while allowing space for the queen to shine, emphasizing elegance and clarity, which makes the product live together with the brand environment.

(Full showcase is coming soon).

   The bottle design is also interesting; once the product is used up, the side featuring the pawn reveals the front of the blush bottle, which displays the queen. This creates a subtle upgrade in the visual language of the packaging, enhancing the theme of transformation.

(Full showcase is coming soon).

Role: Art Director, Designer.
Art direction & design: Nu Nguyen, Todd Huynh, Xon Xao Studio.
Film: Lo Silk.
Photo: Lo Silk, Chiron Duong.
Photo: Lo Silk, Thao Tran-founder.