Mãi pop-up in Osaka

Client
Service

Sector

Year

Mai
Launching Campaign, Spatial Design, Social Media Design
Sustainable ever-expanding collection
2024

   Mãi began with a desire to show what can be done with plastic, with waste. We bring design, and fun to a neglected material. We inspired people. Now the collection is growing, and we could not be more proud to share it, and launch in one of the most inspiring museums in Nakashima Osaka museum of Art.

   We are constantly inspired by the beauty of each product made from Mãi's up-cycled plastic. The designs centred around Mãi emphasize simplicity and effectively convey information, leading to the creation of meaningful products. From the pure beauty of the information, we developed the key visual for the Mãi pop-up event in Osaka.

   As an event, this visual serves as a platform for Mãi's other brand identity elements to freely express the product's story. It’s simple yet allows for creativity and freedom across various event platforms. Together, all the materials create a unique atmosphere that reflects the essence of Mãi.

    Taking into Mãi’s identity and the event space, the concept of "forever" is impressively expressed through the product display design. The layout has been carefully considered, taking into account the space dimensions, the number of products displayed, and the feasibility of organizing Mãi's event in a country other than Vietnam, where Mãi is produced.

    Using Mãi's packaging as display shelves creates a striking visual effect, with the logos arranged in a tiered fashion, suggesting "Mãi Mãi Mãi," which translates to "forever ever ever ever..." The beauty of the various packaging types seamlessly combines to create diverse representations of Mãi’s identity on the shelves.

   The event is a truly enjoyable experience as Mãi's production team guides the team in Japan from Vietnam on how to assemble the display products, arrange the layout, and showcase the items remotely. This process helps Mãi clarify its own story and maintain a strong awareness of how high-quality products like Mãi should be presented to consumers.

   Thank you to the Mãi team for their relentless effort in executing every detail, from the smallest to the largest, to make this event possible—especially in Japan, where we take pride in showcasing products from Vietnam.

  Together we create a bright future where no waste is wasted.

Role: Lead Designer.
Agency: ricestudios.
Creative Director: Joshua Breidenbach.
Designer: Chi-An De Leo, Mark Bain, Nu Nguyen, Giang ho, Linh Khuu, Hau Huynh.
Image: Mãi