The 31, we came to a point when speed and colour were no longer as important and we could look beyond looks in search of the right person… we are getting ready to ‘settle down’.

Client
Service
Sector
Year

The 31
2-year-anniversary Book Design
Sustainable Fashion
2022

   THE31 Book Design – Celebrating 2-year Journey (2021)

   Celebrating a 2-year journey to look back on the experiences of THE31, a journey to explore the world, from flowers, silk, linen, earthenware, perfume, fashion, poetry, painting,... THE31 has packed everything into a small document like a diary. Curiosity, trial and error, correction, joy, innocence, like a branch of grass, persistent, resilient, and intense.

   "BE CONSCIOUS, BE ALIVE"

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Role: Designer
Creative Director: Thong Hoang.
Art direction & design: Todd Huynh, Nu Nguyen, Xon Xao Studio.
Book Photography: Thong Hoang.

Showcase Photography: Chiron Duong.
Book production: The 31.

Selected Works

MaiProject type

XONXAO in SaigonProject type

Mai Launching Pop-upProject type

(what it isNt)Project type

FatbroccoliProject type

The 31 BookProject type

Lo SilkProject type

Eternal BloomProject type

Marou Nha TrangProject type