●Brand concept lead
Fatbroccoli's products with the characteristics of frozen food throughout as well as having to be regularly shipped around the world, we have created a packaging design with a simple structure that is highly effective in brand recognition. In addition, with the scientific text and image layout system, Fatbroccoli's packaging can adapt to many flavours quickly and effectively.
With an audience aimed at the modern and busy young generation, the brand identity system is designed in a modern, dynamic, clean and impressive way. The overall story is “We bring dishes from all over the world to your home door”, we created a sticker system inspired by stamp images and signature ingredients from different nations to evoke a convenient and universal character—product demand.