The International School of Ho Chi Minh City-
The internationally-minded, adaptive learning leader and an inspiring next thirty years of leadership.

Client

Service
Sector
Year

The International School of
Ho Chi Minh City
Brand Identity
Education
2024

   We are The International School of Ho Chi Minh City, —an established leader internationally-minded, adaptive education. We inspire well-being and learning so that our diverse, internationally-minded community flourish as energized, engaged and empowered learners.

   We together with ISHCMC aim to create a brand that can communicate its difference in a unified voice across a branded environment clear, efficient, easy-to-understand and use. Last but not least, the brand itself can promote internal alignment.

   Also, we keep in mind that the identity can convey the true spirit of our school, creates opportunities for communication by itself and is easy to implement. It must give space for students, teachers, parents, etc and be inspiring. We have worked with the teachers, parents and students through the process, ISHCMC is a project that we love and got inspiration from all departments. We worked until we received the school's compliment:
   "This is truly what ISHCMC is!".

   (Full showcase is coming soon)

Role: Lead Designer.
Agency: ricestudios.
Creative Director: Joshua Breidenbach.
Designer: Tien Nguyen, Nu Nguyen, Huy Nguyen, Ange Linh, Hieu Vo.
Custom Typeface: Suisse Int'l & Suisse Works - Swiss Typefaces.
Video: ISHCMC.