1Up
Marketing Agency
Completed 2020.
Client: 1Up Agency
Agency: Kholab Agency
GIF: Mario Game
●Brand concept lead
1 Up is a marketing consultancy designed to help small and medium businesses achieve more with their marketing, therefore enabling SMEs to reach their goals faster. Formed in 2020, 1 Up provides advice and guidance to small and medium business to develop marketing and brand strategies, then put agreed activities into place. In terms of deliverable creative assets, 1 Up work with a network of trusted industry professionals to ensure high standards are maintained, and the interests of the client/ partner are respected.
There is no existing creative assets to leverage, simply the 1 Up name.
Why 1 Up? What’s in the name?
1UP means an extra life. The origins of the expression come from an online gaming context. The term 1 Up came to prominence with the Super Mario games. It is relevant in the context of what we are trying to achieve, as our services give businesses ‘an extra life’ to achieve more.
1 Up With a story inspired by the spirit of arcade games, the brand identity is also prominently and vividly presented with striking, intuitive graphic elements with shapes from the logo. The flexible expression is suitable for the necessary campaigns of the company along with a variety of graphic elements.
