OWL. Brand
Fashion
Completed 2020.
Client: OWL. Brand.
Art direction: Nu Nguyễn, Todd Huỳnh
Project manager: Emmy Nguyễn.
Logo motion design: Hiệp Hoàng.
●Brand concept lead
"OWL." - means to signify intelligence and sophistication, representing young people who are on the way to finding and asserting themselves. OWL. provides you with trendy, quality and especially soft garments and accessories to support daily activities in today's urban areas.
Soft-wear
Soft-work
Soft-life
/Soft-everything/
OWL. towards the image of a brand that provides everyday fashion products for young people, providing product and service experiences with the best standards. We focus on using common materials such as Jeans, Elastic, Felt, Wind materials but still bring fresh colors, are environmentally friendly and continuously develop product technology.
The brand's logo inspired by the image of an owl - signifies intelligence and sophistication, representing young people who are on the way to finding and asserting themselves. The logotype of OWL. gives a modern and soft brand image by using the Sans serif font slightly “a brand that makes the attitude and confidence of people who want to be themself” easily remove the negative elements in daily life. Together the whole logo creates a modern, young but still minimal for the brand appears to be able to reach diverse youth.
The brand application design of OWL. shows its unique, clear, and delicate sense with its logotype and colour and graphical design elements. OWL. actively uses green and various brand font compositions as key visuals so that customers can consistently feel the image of OWL. at all customer touchpoints.
