●Brand concept lead
Hairfolli is a personal care brand focusing on the sustainability of their ingredients. All of their products are vegan and non-toxic. Promising you a fantastic result with the harmful ingredients found in everyday products. This time, they want to show their brand in a youthful, different way from the image of hair with great effects from the product ingredients.
Therefore, the brand's concept is expressed with a fresh, youthful style, making an impression on the brand's identity through images of different hair types. Along with that, the identity evokes a gentle and friendly spirit that attracts with the natural colors of the product ingredients.
The customer-reviewed identity is suitable for a large customer base.