For this project, we continue to explore the stories of Discovery and Boldness — two ideas deeply rooted in Marou’s spirit.
What do the sea and cacao have in common?
The answer unfolds through the space, where the story moves from the cacao-making process to those intimate moments of enjoying a chocolate bar you love. The visual language translates this journey into an immersive experience, connecting the origins of cacao with the sensory pleasure of the sea.
The color palette draws from Marou’s extended brand colors, reinterpreted this time through the tones of the ocean — naturally. Shades of blue, coastal hues, and deeper tones create a new atmosphere while remaining connected to Marou’s visual identity.
The rhythm of waves is expressed through the existing architectural elements of the space — from the staircase and ventilation ceiling panels to the walls. These structures become part of the visual narrative, transforming the architecture itself into an extension of the sea.
Come to Marou Nha Trang and experience the journey for yourself.
ricestudios (Base SGN)
Creative director: Joshua Breidenbach, Tien Nguyen.
Designer: Dsuy Nguyen, Nu Nguyễn, Giang Ho.
Project management: Chị Y-Van.