Building from the brand’s own story, Base and I translated the spirit of Mãi into a spatial experience, developed in Vietnam while staying closely rooted in the essence of “Mãi.” Building from the brand’s own story, Base and I translated the spirit of Mãi into a spatial experience, developed in Vietnam while staying closely rooted in the essence of “Mãi.”

The inherent playfulness of the product packaging became a key spatial element. The visual language of the table and chair packaging was multiplied throughout the limited exhibition space—not simply through repetition, but through repetition at scale, creating an immersive sense of abundance within a confined setting. At the same time, the overall design was intentionally kept minimal, allowing visitors to feel naturally invited into the space and engage with Mãi through play and exploration.