Marou Nha Trang—Waves of new journey!

Client
Service
Sector
Year

Marou Chocolate
Store Concept
F&B
2024

   Marou is an experience. We are building the
Marou brand through Marou experiences. In the new journey at a new land, we want MORE EXPERIENCES!

   Marou
   It is BOLD.
   It is FUN.
   It is an ADVENTURE.
   The future is bold, fun, and full of adventure. It is all about our chocolate and adventure. Marou has successfully brought the Marou experience to different parts of Vietnam. Now let’s deliver more ‘Chocolate’ parts to Nha Trang this time.

   MAKING & PLAYING

   We deconstructed Marou brand assets—discovering new solutions that talked about the process and making—this exploration directly informed spatial design, furniture, and a fresh and dynamic graphic identity system, which is also, especially for Nha Trang waves.

   (Full showcase is coming soon)

   Marou is an experience. We are building the
Marou brand through Marou experiences. In the new journey at a new land, we want MORE EXPERIENCES!

   Marou
   It is BOLD.
   It is FUN.
   It is an ADVENTURE.
   The future is bold, fun, and full of adventure. It is all about our chocolate and adventure. Marou has successfully brought the Marou experience to different parts of Vietnam. Now let’s deliver more ‘Chocolate’ parts to Nha Trang this time.

   MAKING & PLAYING

   We deconstructed Marou brand assets—discovering new solutions that talked about the process and making—this exploration directly informed spatial design, furniture, and a fresh and dynamic graphic identity system, which is also, especially for Nha Trang waves.

   (Full showcase is coming soon)

Role: Designer.
Creative Director: Joshua Breidenbach.
Agency: rice studios.
Design: Archie Architect, Duy Nguyen, Nu Nguyen, Tien Nguyen, Giang Ho, Marou Chocolate.