Xon xao in Saigon is a graphic design showcase combining augmented reality technology, with the participation of more than 25 domestic and foreign artists currently working in the creative field.
Client
Service
Sector
Year
-
Visual Identity
Graphic Exhibition
2021
XON XAO IN SAIGON - Graphic Showcase Integrating With Augmented Reality
We live in a city known for its bustle both day and night, in Saigon - Vietnam. One of the factors that make Saigon so special with the name “city that never sleeps” is the non-stop “xon xao” sound – a sound that is neither too loud nor too quiet, the sound of creativity and movement. With that in mind, Xôn Xao Studio chose this theme to create a showcase event where people can connect, discuss and enjoy vibrant art after the sweltering 4th wave of COVID-19 extended in this city.
XON XAO IN SAIGON is a graphic design showcase combining augmented reality technology, with the participation of more than 25 domestic and foreign artists currently working in the creative field. We recreate the image of a dynamic and creative Saigon through visuals, technology and the connection of the exhibition space. With the multi-dimensional views of the creators, the excitement of Saigon is painted with many colors. interesting story, strange, highly indigenous culture.
The showcase's identification system stands out with the word "XON XAO" interwoven from rhythmically sound waves. Besides, covering the showcase is the visual of blobs - an image inspired by the movement of dim lights in Saigon at night.
The highlight of the space design in the showcase was inspired by the alleys of Saigon. Characterized by a unique contrast between "direction-disorientation" in space. Each corner of the exhibition creates stimulation and impact on the viewer's multi-dimensional experience while recalling the stable architectural elements and installations on the streets of Saigon.
“These are positive and negative experiences in a space that is structurally changed from narrow to wide, from low to high, full of unexpected elements that lead viewers to memories of a bustling Saigon. through exploring the works in this exhibition."
Our showcase has kept 39 art works by more than 25 artists in an artbook product. The art book of the showcase in Saigon is also integrated with AR technology so that the art works as well as the motion versions of the art works can be reached to those who want to participate from far away and abroad. It vividly presents the showcase's visual system and our messages to readers.
Thanks all the artists, creative organizations and sponsors who were part of the "XON XAO" IN SAIGON Exhibition.
This showcase uses some of the works in the exhibition including:
(1) Artwork Tổng hợp - Graphic by Nu Nguyen & Motion by Ngọc Thanh Tân
(2) Artwork Rối Rít - Graphic by Nhatanh Nguyen & Motion by Hiệp Hoàng
(3) Artwork Dấu - Graphic by Thanh Hà Ng & Motion by Ngọc Thanh Tân
(4) Artwork Puddple - Graphic by Todd Huynh & Motion by Ngọc Thanh Tân
(5) Artwork The Round - Graphic by Todd Huynh & Motion by Ngọc Thanh Tân
(6) Artwork Trứng và Ninja bị cắm sừng - Art by Chiron Duong & Motion by Hiệp Hoàng
(7) Artwork O Đờ. Mờ gọi anh shipper: - Anh trai cho em dĩa cơm sườn. - Art by Chiron Duong & Motion Hiệp Hoàng
(8) Artwork Tôi Soi Mình Xuống Dòng Sông, Họ Đi Câu Con Cá Lớn - Art by Chiron Duong & Motion Hiệp Hoàng
(9) Nhìn Lên 30° - Graphic & motion by Si Tran
(10) In Between The Past & The Future - Art by Phuc Van Dang & Motion Hiệp Hoàng
